After analysing the data on film audiences from the UK film council, it is clear that there is a potentially huge market for us to target. Almost one third of cinema goers (32%). Then there was 15% of cinema goers saying that horror was their favourite genre.
Looking at the demographic data, it appears that we should be mainly be aiming our new film at females below the age of 35, where 44% of the public enjoy watching horror films. One third of males for over 35 and under 35 enjoy watching them to, whereas females over 35, only 22% enjoy watching them. So our main audiences is females under 35 and males over the age of 16. These are some examples from the UK film council website of target audiences.
Looking at the demographic data, it appears that we should be mainly be aiming our new film at females below the age of 35, where 44% of the public enjoy watching horror films. One third of males for over 35 and under 35 enjoy watching them to, whereas females over 35, only 22% enjoy watching them. So our main audiences is females under 35 and males over the age of 16. These are some examples from the UK film council website of target audiences.
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